Private Label Rights products allow the buyer to turn those products into his or her own. The problem is, even though it allows the buyer to put their name on it as the publisher, PLR is sometimes sold with limited rights.
These limited rights relate in terms of passing along the Private Label Rights, or even the Master Resale Rights to that very product. In other words, you can change the product, put your name on it, etc, but can’t even sell the Resale Rights to it yourself.
That is not always the case, but you should be very careful when purchasing a Private Label Rights product if you want to have unlimited rights to turn it around.
There are different products that come with Private Label Rights. PLR videos are not a great example, since you can’t really change the video content. I hardly consider video series true Private Label Rights content.
PLR products are great if you get liberal rights to resell them. PLR content such as articles are great for putting things together like an email series or newsletter.
PLR content can be your best friend, but choose wisely. Make sure it is interesting, well written, and up-to-date. You do not want to pick a product that is outdated in a couple of months time.
