Search Engine Optimization, also known as “SEO” is an excellent thing to do. You can tweak your websites, or even your mini-site sales pages, and squeeze pages so that they are picked up more readily by the Search Engines such as Google. This means you are in a sense getting free advertising.
SEO works best if you are in a “niche” that is not too heavily populated. One of the tricks to SEO is to establish yourself with something called “Long Tail Keywords” For instance, Rob Jones, when he began his Voice over service, chose to use “Voice Over Man UK”.
Which immediately brought him high rankings when he did some SEO to optimize that particular term. He then tried to get “Voice Overs England”, and Voice Overs Liverpool” to be ranked high, through SEO, and that worked too, but he of course was not successful at the term “Voice Overs” alone, as that was overcrowded, being a “short-tailed” keyword.
There has been a lot written about SEO and you will have no problem finding out a lot of the simple ways you can get those higher search rankings.
